Brand writing
Whether it’s a memorable name, brand story, or the perfect tone of voice—great branding sparks curiosity in people. As an experienced brand writer, I help brands come alive through:
Strategic brand writing: positioning & vision
Tone of voice & brand personality
Naming & brand stories
Comms campaign ideas
Brands I’ve worked on
Agencies I’ve worked with
CBII
For these new CBD oils, I came up with the brand name CBII — derived from cannabinoid receptors found inside every human.
Stay Safe hand sanitisers
During the pandemic, I worked on a new brand of hand sanitisers for Pact Group: Stay Safe—spread good vibes only.
(With Elmwood agency.)
Roll’d Vietnamese
To refresh their brand for supermarkets, we took their heritage, flavours and remixed it with freshness.
(With Elmwood agency.)
Carman’s
I’ve written product packaging, romance copy and campaign ideas for Carman’s foods (with Elmwood agency).
Coles
Working with Elmwood agency, I’ve done plenty of private label brand naming, brand stories and packaging copy for Coles.
Plantamigos
I launched Plantamigos with a friend of mine—it’s a fun & irrelevant brand for plant lovers. Click to see more of the brand naming, positioning and tone of voice we came up with. #superproudplantparents
