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Dairy - What Matters To Me https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673500196009-F2KL6TLFNMUDJSXEDSGB/image-asset.octet-stream Dairy Matters https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673500651392-7ZY3H378O04GCHW6YN81/BlockX_DA_Strategy-v2__ScaleHeightWzExODVd.jpg Dairy Matters https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673500225704-UQY7BVRK3BGGMKIENIKX/image-asset.jpeg Dairy Matters https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673500661635-1L7XJ8T7HEDEVS2ILS1I/Block5_DA_Brownie_Posters-1__ScaleHeightWzEwMDhd.jpg Dairy Matters http://www.sparkcuriosity.com.au/cbii daily 0.75 2023-02-27 https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673833259566-G72L0LGVGTXDDVMKKARF/708x648-2.jpeg CBII https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673833259566-G72L0LGVGTXDDVMKKARF/708x648-2.jpeg CBII https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673833261170-GK510G7GD9IW2BONUPQR/750x1137-3.jpeg CBII https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673833264626-MW9HHFBDWQPV8FNISIB3/890x640-2.jpeg CBII https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673833493798-459PE4OA65UHTNUC6ELG/750x1137-2.jpeg CBII https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1673833515256-RWSNNASFT3FK4DMQGDCQ/product-photography1-1.jpeg CBII http://www.sparkcuriosity.com.au/portraiture-wells daily 0.75 2023-11-23 https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457380790451-1V4EBAPSUERI6XZ0DUPD/portraiture-82.65.2_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457380790451-1V4EBAPSUERI6XZ0DUPD/portraiture-82.65.2_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475545583-RSE6AI5JFTGOY7JDKIXR/portraiture-82.65.447_PS1.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475445982-CZ8CAQWJ9VH6G6MXRB9S/portraiture-82.65.366_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475465198-ELIGEGUCMH604ZDRGQJB/portraiture-82.65.9_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457474124582-OSQWM2UYPA7MLU0XY926/portraiture-82.65.133_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475496888-W0QC645FIMZH6R01BBGF/portraiture-82.65.66_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475530517-TE22N1Z7UH1S5NFFJOSP/portraiture-82.65.5_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475477342-6A3K63FQUT37DYI19X5W/portraiture-82.65.79_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475919508-O5I1RJXA77BOAD7EQDW0/portraiture-82.65.465_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475894379-GX07H5PS5IER6I9QFHG5/portraiture-82.65.379_PS1-toned.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457474083118-3AMK647X1L0MJUFP43L9/portraiture-82.65.173_PS2.jpg Portraiture https://images.squarespace-cdn.com/content/v1/56d9b7181d07c0cd16df5f11/1457475931580-6K5U8YR14I1T0OQ9WYMJ/portraiture-82.65.454_PS2.jpg Portraiture https://static1.squarespace.com/static/51a1717ee4b0697b9baa2ff9/655ee588bcd188506e018626/655ee58e3295770b22e4f716/1700718020871/ Portraiture http://www.sparkcuriosity.com.au/hello daily 0.75 2023-11-23 http://www.sparkcuriosity.com.au/contact daily 0.75 2023-11-24 http://www.sparkcuriosity.com.au/about daily 0.75 2023-10-30 https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/7559f0d6-dc1d-4ede-899e-1cf3e0a49551/IMG_7389_2+copy.jpg About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.sparkcuriosity.com.au/branding daily 0.75 2023-06-02 https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/9038155d-4b8c-4376-b6c4-b504e85f4f8e/Screen+Shot+2022-10-11+at+8.51.58+am.png Branding - Make it stand out Carman’s I’ve written product packaging, romance copy and campaign ideas for Carman’s foods (with Elmwood agency). https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/ee47d5e7-c368-4e0e-a496-2c77187020b3/Screenshot+2023-03-06+at+10.33.31+am.png Branding - Make it stand out Roll’d Vietnamese To refresh their brand for supermarkets, we took their heritage, flavours and remixed it with freshness. (With Elmwood agency.) https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/2bfbaafb-b976-4c02-9d03-d2bf0aea9f0f/product-photography1-1.jpg Branding https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/a1cdbd47-8395-425e-b222-baec602ae78f/PosterDesktop2880x1300-3_3__3.jpg Branding - Make it stand out CBII For these new CBD oils, I came up with the brand name CBII — derived from cannabinoid receptors found inside every human. https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/8e3b4336-cb2a-426b-92f9-5e0a1e045688/Screenshot+2023-02-28+at+11.31.04+am.png Branding - Make it stand out Stay Safe hand sanitisers During the pandemic, I worked on a new brand of hand sanitisers for Pact Group: Stay Safe—spread good vibes only. (With Elmwood agency.) https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1678060072896-6VEHR200T9DD0ADTGHV8/Screenshot+2023-03-06+at+10.46.41+am.png Branding - Make it stand out Coles Working with Elmwood agency, I’ve done plenty of private label brand naming, brand stories and packaging copy for Coles. http://www.sparkcuriosity.com.au/pagecv daily 0.75 2023-10-30 https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/2bfbaafb-b976-4c02-9d03-d2bf0aea9f0f/product-photography1-1.jpg CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/8e3b4336-cb2a-426b-92f9-5e0a1e045688/Screenshot+2023-02-28+at+11.31.04+am.png CV - Make it stand out Stay Safe hand sanitisers During the pandemic, I worked on a new brand of hand sanitisers for Pact Group: Stay Safe—spread good vibes only. (With Elmwood agency.) https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698655245104-78B9I5BKJ3IL48N22ZXS/thrills.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698655243211-9WDK1J8YPEOGQKB5U4FR/noisy.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698655245984-L6PBK0FO62QRP2XEQ8HE/vmlyr.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698655242288-QIKZ8FSXPK6HBXI8TDT0/elmwood.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698655242277-QM057JY4IZ2HFQZ0UYL1/jwt.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1678060072896-6VEHR200T9DD0ADTGHV8/Screenshot+2023-03-06+at+10.46.41+am.png CV - Make it stand out Coles Working with Elmwood agency, I’ve done plenty of private label brand naming, brand stories and packaging copy for Coles. https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/ee47d5e7-c368-4e0e-a496-2c77187020b3/Screenshot+2023-03-06+at+10.33.31+am.png CV - Make it stand out Roll’d Vietnamese To refresh their brand for supermarkets, we took their heritage, flavours and remixed it with freshness. (With Elmwood agency.) https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698704871588-4ZYP2PI6OESHZMMK6YA1/spacetalk.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698704872443-R044YCL8BMYNH2ELQNL0/swisse.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698704872455-O5NY4ZMHWKYD3Z73NHJC/target.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698704871485-KA1SJYDG1M5YEC0QSZH7/rolld.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698704869434-UZPRRU9DZ47C76NJ3PED/7eleven.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698704869475-B785JRNL77GBDIMLZIU9/carmens.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698704870432-8C585WWA85KAXOXBHULH/dairy.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/1698704870407-IUGXWTM07VTAUXT9N0FP/coles.png CV https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/9038155d-4b8c-4376-b6c4-b504e85f4f8e/Screen+Shot+2022-10-11+at+8.51.58+am.png CV - Make it stand out Carman’s I’ve written product packaging, romance copy and campaign ideas for Carman’s foods (with Elmwood agency). https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/a1cdbd47-8395-425e-b222-baec602ae78f/PosterDesktop2880x1300-3_3__3.jpg CV - Make it stand out CBII For these new CBD oils, I came up with the brand name CBII — derived from cannabinoid receptors found inside every human. http://www.sparkcuriosity.com.au/home daily 1.0 2025-12-11 https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/0b5de69e-b9db-4945-b0af-6bd9e99f01f7/Screenshot%2B2023-01-12%2Bat%2B11.48.12%2Bam.png Home https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/78eaa060-1e79-40ba-8ba1-d88ef4423274/Screenshot+2023-02-06+at+4.38.17+pm.png Home https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/7c5577d3-b725-4306-81ef-ddf66b4ebb8c/beautybynature_headerimage_full1.jpg Home - Spark Curiosity // with Phon Hey there, I’m Phon and I’m your guy for all things content. Good with words. Creative ideas. And helping brands create content that sparks curiosity. For most of my career, I’ve been a copywriter in advertising and branding. I’ve also worked in-house as a Content Lead for a smartwatch brand, where I planned and delivered all of their content, from socials to blog articles, video scripts, mobile app, paid ads, campaigns and more. Curious about working together? You can reach me at pvongdara@gmail.com https://images.squarespace-cdn.com/content/v1/51a1717ee4b0697b9baa2ff9/f22a881f-bca4-4a2f-a73d-38da6f56d2b1/Screenshot+2023-01-10+at+1.59.22+pm.png Home http://www.sparkcuriosity.com.au/thecontent daily 0.75 2023-11-23 http://www.sparkcuriosity.com.au/aboutme daily 0.75 2023-11-23