How do you launch a skincare product with natural ingredients? With a living artwork inspired by nature. Branded content formed the heart of this campaign, supported by social media, in-store and PR events.

Agency: Noisy Beast
Client: Swisse

On the socials, we created a series of one minute work outs for busy people. Because who doesn’t have a minute to spare, right?

Agency: Noisy Beast
Client: Swisse

To promote the importance of nutrition as part of a healthy lifestyle, we filmed six ordinary Aussies as they trained with AFL star Patrick “Paddy” Dangerfield. This branded content was supported by socials, behind the scenes content, and in store ads.

While other brands used scientific jargon to sell probiotics, Swisse chose a different path: simplicity. This campaign was all about listening to your body and trusting your gut.

Client: Swisse
Agency: Noisy Beast

We turned a boring brochure into an interactive music video filled with loads of hidden content, letting prospective students explore the Australian Defence Force Academy’s unique mix of education and military training.

Client: Defence Force Recruiting
Agency: GPY&R

This online content series showed the human side of shipbuilding company, BAE Australia. Across the nation, we met BAE workers and suppliers, and shared their inspiring stories on film.

Client: BAE Systems
Agency: Elmwood Brand Consultancy

We used social media to bring back the original Cruiser flavours of the 1990s—along with the daggy fashions, music and slang from the era. We asked everyone to vote and released the winning flavours as Cruiser ‘Originals’. They sold out everywhere.

We challenged social media to throw us any random cocktail ingredient. Then we tried to 'make it mix' in this content series.

Client: Schweppes
Agency: GPY&R

As their Content & Creative Lead, I managed Spacetalk’s content team, developed campaigns, content strategies, and briefed external creators and agencies.

Brand: Spacetalk